Which Is More Productive? Posted: 2021-10-17 With 1 in 3 Americans claiming to be online almost all the time, clearly showing that digital marketing is more applicable than ever. However, how you get your point across is a matter of debate. In this buy email database article, we will look at inbound marketing and outbound marketing. I will examine the differences and the advantages and disadvantages associated with the two techniques. What is Inbound and Outbound Marketing - The Differences The chart below illustrates the top small business marketing tactics in the buy email database United States in 2019. business marketing tactics in usa Source: Statista Most of the items listed, with the exception of content marketing and search engine optimization, are considered outbound tactics. With these tools, the marketer contacts the customer to sell him something. On the other hand, inbound marketing provides information that the customer is looking for rather than selling them something. How to buy email database Use Inbound Marketing: An Ultimate Guide for BeginnersWhat is outbound marketing? Outbound marketing is any advertising or marketing where your business initiates a conversation to sell your product or services.