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reyadhossin1252542
11 avr. 2022
In Découvrez votre forum
The digital transformation of small and medium-sized companies goes beyond their presence on the Internet through personalized websites or social profiles. Today, there has been a structural change in it that allows it to innovate with the support of new technologies to adapt to a market that every day asks for more and better solutions. Adapting is not an option, it is a necessity for businesses seeking new opportunities to improve the customer experience in sales processes. A clear example is digital signage . Digital signage or Digital Signage offers that opportunity. How? Captivating the right audience through advertising messages on screens; offering relevant content that surprises and is useful for that very individual email list specific sector to which they are directed. Do you want to know the 222 digital marketing trends and predictions that will change the landscape of our sector in 2022 ? Click here and download the free ebook that we have prepared for you with all the information. Digital Signage Digital advertising at the service of small and medium businesses Digital signage in times of pandemic. The social distancing imposed by Covid-19 has radically changed the way we consume. That is why it is so important for small and medium businesses to adapt their marketing strategies to the new situation. Digital Signage is the ideal tool to help with this change. Brands or businesses that want to successfully survive this 'new normality' must launch more supportive messages that arouse the sensitivity of their target audience while reassuring them at a time of total uncertainty. How? Well, with digital screens and specific software that offers options such as real-time capacity control, that provides updated information on the virus or with data on the security measures established for customers.
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reyadhossin1252542
10 avr. 2022
In Découvrez votre forum
The time has come to finalize the details of the 2022 marketing plan ... but this year we have less certainties than ever, and that makes planning extremely difficult for us. But we cannot throw in the towel: the more uncertainty there is in our environment, the more important it is to be prepared to react to a variety of situations. We can't tell you how things will turn out, but we can reflect together on how to adapt your marketing plans to face 2022 . Go for it! Do you want to know in depth the most important digital marketing trends of 2022? Click here and register for free to our complete training. How to design your marketing plan for the future Anticipate changes in customer interaction In the individual email list weeks following the outbreak of the pandemic, many companies saw a dramatic shift in customer interaction. For example, retailers were forced to close their physical stores, and that made many of their KPIs irrelevant as they were based on store visits or purchases. To successfully adapt your marketing plan for 2022, you need to focus on customer behavior . If we can understand what their attitudes are now in the post-pandemic and the growing demand for products and services, we can begin to link these attitudes to their purchasing behaviors . Otherwise, we will not be adjusted to the reality of consumers and we will see negative consequences both economically and in terms of reputation. This is not a process that you can do once and be done with, but keep in mind that we are in a volatile environment and attitudes can easily change from day to day or week to week. Therefore, marketers need to regularly analyze consumer behavior and analyze its relationship with buying habits.
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