It takes the lead in the field of mobile karaoke songs and is committed to building a pan-entertainment music social platform for all people karaoke songs. How to maintain the "overlord" situation and move forward steadily? It is worth our study and discussion. This article analyzes the national karaoke from the perspectives of market, user, function, operation, etc., and proposes optimization suggestions mainly for product functions. Now, let's take a closer look at this product. 1. Product functional structure 1. Functional Architecture Diagram 2. User usage path map Recording song path map: Record short video path diagram: Watch the live path map: Participating in the karaoke room
K song path map: Dynamic interactive roadmap: 2. Market analysis 1. Market Positioning Since its launch in 2014, the national karaoke has accumulated 300 million registered users in just over two years by virtue of the advantages of Tencent's massive social users and the phone number list positioning of social acquaintances, making it a firm leader in the mobile karaoke industry. In 2016, with the explosive growth of the live broadcast industry, Quanmin K Song launched the live broadcast function, opening up a more diversified market. In 2017, when short videos grew savagely, the national K
song followed the dividend trend and launched the short video function in August, adding a new territory to its comprehensive entertainment system. Multi-version iterations, successively adding new content sections, family, online song room, etc., improve the closed-loop dimension. In addition, the national K song held competitions, linked offline KTV, and opened online peripheral malls. It has truly become a pan-entertainment music social application integrating online karaoke, social interaction, live broadcast, karaoke peripheral mall, competition events, and offline stores. In-depth and multi-dimensional means of monetization, such as: membership, paid gifts,