According to Nielsen, the recent global online consumer survey, 90% of 25,000 surveyed Internet users believe the recommendations of their friends. And not less than 70% say they trust to reviews of anonymous users on the Web. Recommendations received by word of mouth have real power, and if it enters the Internet as a backlink, this power is growing exponentially. According to the recent survey, 85% of users of online shops consider content created by real users, especially ratings, opinions and feedback, the decisive factor when choosing a new product or service.
Do the customers speak of you? Do you Phone Number List use word of mouth maximally? Did you know that it can instantly turn a failure into a successful business? But only in case if positive information is transmitted. If it is negative, the effect may be the opposite. When you refer to the strategy of word of mouth, you start to cultivate an intuitive, emotional, psychological, subconscious and irrational commitment of your customers and employees to your brand. The commitment of your employees to the brand means greater enthusiasm and greater involvement from their side.
It also means greater productivity and efficiency, more constructive and innovative solutions, and more ideas from the brand managers (or all employees) of small companies. The commitment of your clients to the brand is an increase of the volume of their purchases. They trust to your brand. And they will buy more products of your brand. The results are countable and immediate. They can be calculated by referring to the most important metric system of small businesses - a cash flow. Pay attention to how the word of mouth, chosen as a core strategy, increases your cash flow: