Editor's introduction: The flywheel effect refers to the fact that in order to make the stationary flywheel turn, you must use a lot of force at the beginning, and push it repeatedly in a circle. It will be in vain and the flywheel will turn faster and faster. In recent years, buy email list the development of the Internet has been quite rapid, especially in the e-commerce industry, many dark horses have emerged, and the most controversial one is Pinduoduo. Next, the author of this article interprets the "flywheel effect" of Pinduoduo's new e-commerce for us. The essence of business is subversion.
When you don’t want to make progress, someone will jump out to subvert you with the “three highs and one low” of high quality, high convenience, buy email list high efficiency and low prices. Fifteen years ago, e-commerce was born, subverting the inability to make progress in traditional brick-and-mortar stores, and sounded the horn of decline for the "rental-type" business model of "receiving rent on the ground". Five years ago, when everyone thought that the Chinese e-commerce market had settled down, the dark horse "Pinduoduo" was killed again.
The traditional e-commerce market. It took less than 3 years for Pinduoduo to achieve the number of monthly active users from 0 to 295 million; buy email list in the third quarter of 2020, the average number of monthly active users of the Pinduoduo app was as high as 643.4 million, an increase of 213.8 million over the same period in 2019. , rose 74.6 million in a single quarter. "Double 11" every day, "618" every day: Interpretation of the "flywheel effect" of Pinduoduo's new e-commerce Pinduoduo's high-quality growth has also been rewarded in the capital market.