The time has come to finalize the details of the 2022 marketing plan ... but this year we have less certainties than ever, and that makes planning extremely difficult for us. But we cannot throw in the towel: the more uncertainty there is in our environment, the more important it is to be prepared to react to a variety of situations. We can't tell you how things will turn out, but we can reflect together on how to adapt your marketing plans to face 2022 .
Go for it! Do you want to know in depth the most important digital marketing trends of 2022? Click here and register for free to our complete training. How to design your marketing plan for the future Anticipate changes in customer interaction In the individual email list weeks following the outbreak of the pandemic, many companies saw a dramatic shift in customer interaction. For example, retailers were forced to close their physical stores, and that made many of their KPIs irrelevant as they were based on store visits or purchases. To successfully adapt your marketing plan for 2022, you need to focus on customer behavior .
If we can understand what their attitudes are now in the post-pandemic and the growing demand for products and services, we can begin to link these attitudes to their purchasing behaviors . Otherwise, we will not be adjusted to the reality of consumers and we will see negative consequences both economically and in terms of reputation. This is not a process that you can do once and be done with, but keep in mind that we are in a volatile environment and attitudes can easily change from day to day or week to week. Therefore, marketers need to regularly analyze consumer behavior and analyze its relationship with buying habits.