Content Matters 18 of the Best Digital and Social Marketing Podcasts Andy Crestodina, Barry Feldman Advertising Continue reading below A relatively new podcast, Andy and Barry started this podcast in November 2015 to help educate content marketers and provide specific tactics to improve content marketing efforts. Content Matters airs twice a month and focuses on the things that “matter” to marketers. “Your website is the mousetrap and your content is the cheese,” according to Andy and Barry. Each podcast tackles a bite-sized tactic with specific insights and advice on how to execute that tactic immediately. Homepage Articles Marketing 6 Ways to Optimize a Landing Page for Phone Calls 6 Ways to Optimize a Landing Page for Phone Calls Posted: 2020-12-10 Is your landing page ready to receive calls?
Chances are you have at least one area where you can optimize. It's the easiest way to generate leads that turn into conversions. Having a clear form image masking service of communication, especially one as direct and personal as a phone call, is crucial. According to New Voice Media, 75% of consumers say a phone call is the fastest way to get an answer. Additionally, phone calls have a 30-50% conversion rate, compared to just 1-2% for clicks. As people increasingly search and connect to businesses using mobile phones, optimizing phone calls is becoming increasingly important. Here are six ideas — and examples — you can follow to make your landing page more phone-friendly. 1. Click to call Many people use services like Skype these days. Or they use their mobile devices to browse the web. A study by String Automotive found that this fact has a serious impact on how people respond to landing pages.
Advertising Continue reading below Their study found that customers were more likely to contact them when it only took one click. In fact, adding CTC improved call rates by 200%. Imagine this incredible result of something so simple! Also, it was revealed that one-click call buttons are incredibly attractive: 70% of mobile search users interact with the click to call. Although many browsers recognize a phone number and make it clickable, it's still a good idea to rely on that and code it into the page. Here's a handy guide from Google on how to do this. Click to call Bonus Tip: Don't miss this helpful presentation from David Szetela on improving Click-to-Call campaigns. Advertising Continue reading below 2. Add reminder widget The callback widget works by prompting a user to leave their phone number to receive a call from a company representative.