In short it’s a way to find out the number of visits and activity, active users on the website. Active users will help the website to measure the website interactions with the user. Wherein the passive users won’t distort the data on the website. Is an user continues to be on the webpage for more than 30 minutes he will still be counted as a same user but with an additional session count. If a user continues to visit the webpage again on the same browser or the same device the user will be marked as a repeat user & similarly the user would increase the session counts.
If a user logs on to your website at around near midnight 11 : 59 and logs out around 12 : 01 that will be counted as a unique user / repeat user with two session. You can rest the session timing based on the service you are offering. Example if you are photo color correction services offering a banking service the session timing will be much short compared to the webpage offering a long read journals. Benefits of tracking sessions on Google analytics It will help us know if the campaign is working or not.
It would help us understand the bounce rate without any activity during a session It will help us know if the session counts no of unique visits or repeat visits Similarly many more . . . Thus session in Google analytics help us monitor & track various behaviour of a user in this digital marketing era of understanding & providing a better experience to the users.This is the ever green, always trending, buzz word in the business management. It is very much seen in the past and deemed as invest the time in learning digital marketing skills, anyone & everyone who does so have always benefited. It has proven its worth over time.